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Audi AG (help·info) (FWB: NSU) is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand (German pronunciation: [ˈaʊdi]), positioned as the premium brand within the Volkswagen Group.
The company is headquartered in Ingolstadt, Bavaria, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966, following a phased purchase of its predecessor, Auto Union, from its former owner, Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.
The company name is based on the surname of the founder August Horch, his surname meaning listen in German—which, when translated into Latin, becomes Audi. The four rings each represent individual car companies that banded together to create the union. Its slogan or tagline is Vorsprung durch Technik, meaning "Advancement through Technology". More recently, however, Audi has updated the tagline to "Truth in Engineering" in the U.S.
| Type | Private company |
|---|---|
| Traded as | FWB: NSU |
| Industry | Automotive industry |
| Founded | Zwickau, Germany (16 July 1909) |
| Founder(s) | August Horch |
| Headquarters | Ingolstadt, Germany |
| Number of locations | Production locations: Germany: Ingolstadt & Neckarsulm Hungary: Győr Belgium: Brussels China: Changchun India: Aurangabad Brazil: Curitiba |
| Area served | Worldwide |
| Key people | Rupert Stadler Chairman of the Board of Management, Wolfgang Egger Head of Design, Michael Dick Head of Technical Development |
| Products | Automobiles, Engines |
| Production output |  1,143,902 units (2010)(only Audi brand) |
| Revenue | €35.441 billion (2010) (US$52.57 billion USD) (including subsidiaries) |
| Profit | €1.850 billion (2009) (US$2.74 billion USD) |
| Total assets | €16.832 billion (2009) (US$25 billion USD) |
| Total equity | €3.451 billion (2009) (US$5.12 billion USD) |
| Employees | 46,372 (2009) |
| Parent | Volkswagen Group |
| Subsidiaries |
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| Website | audi.com |
Within Volkswagen Group:
The largest shareholder of Audi AG is Volkswagen AG, which holds over 99 percent of the share capital. Volkswagen AG includes the consolidated accounts of Audi AG in its own financial statements. In recent years, the possibility of Audi being spun off or otherwise divested by Volkswagen has been mooted.
From 2002 up to 2007, Audi headed the Audi Brand Group, the Volkswagen Group's automotive sub-division, consisted of Audi together with SEAT and Lamborghini, that was focused on more sporty values, with the marques' product vehicles and performance being under the higher responsibility of the Audi brand.
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